Bitcoin mining company IREN acquires creative and media agency Awaken
According to an official announcement, Bitcoin mining company IREN has acquired Awaken, a creative and media agency specializing in content strategy and brand development. Several senior members of Awaken will join IREN, including Founder and CEO Chris Parker, who will oversee IREN’s brand and marketing strategy. Daniel Roberts, Co-Founder and Co-CEO of IREN, stated that as the company expands into new regions and customer segments, brand awareness and customer engagement are becoming increasingly important; integrating Awaken’s capabilities in-house is thus a natural step in the platform’s ongoing expansion.
