EU AI Act Enters New Enforcement Phase, Violating Companies Face Fines Up to 3% of Global Revenue

According to Sifted, the EU Artificial Intelligence Act (AI Act) officially entered a new enforcement phase this week, with regulators beginning to mandate that companies label AI-generated content and fulfill disclosure obligations when users interact with AI technology. This move marks a key step for the EU in the field of AI regulation, with fines of up to 3% of annual global turnover for non-compliant companies. The Act covers a wide scope, involving multiple content forms such as AI-generated images, videos, and text. Analysts point out that the implementation of this enforcement will bring substantial pressure to the compliance systems of tech companies operating in Europe, and companies need to improve relevant disclosure mechanisms as soon as possible to meet regulatory requirements.