Xiaohongshu launches new AI shopping guide feature, directly pushes product cards in Q&A scenarios
Source：
mp.weixin.qq.com
According to reports from DuJia, Xiaohongshu is developing a new "AI Shopping Guide" feature that leverages a conversational interaction model to directly push product cards and embed order redirection links in Q&A scenarios. The project is led by Daoxuan (Pan Boyuan). In its e-commerce business, Xiaohongshu has already implemented some AI features. For example, within store reputation sections, AI-summarized store reputation information is provided for consumers to reference.
