Amazon Founder Bezos: Behind AI Investment, the Real Competitive Advantage Lies in "Unchanging Principles"

According to Fortune, Amazon founder Jeff Bezos stated that at a time when the company is betting big on AI, the true core competitiveness does not come from chasing new technologies, but lies in adhering to a set of business principles that have remained unchanged for thirty years—customers always want lower prices, faster delivery, and wider selection. Amazon has expanded from an online bookstore to multiple sectors including retail, cloud computing, entertainment, healthcare, logistics, and AI infrastructure, but its underlying business philosophy has remained unchanged.